Application in Retail: How to convince

Training as a merchant or as a merchant in retail has been one of the top performers for many years. Accordingly, an application is often written in retail . Hardly any industry covers so many different areas - economic and commercial knowledge are always in demand. At the same time, with food, fashion, technology, sports products and much more, there is an almost infinite range of industries that many employees already know from the customer's perspective. This allows you, as an applicant, to choose an area that you can easily identify with. What you need to know about the field of activity and the application in the retail sector ...

Retail: industry with many faces
The purpose of the retail trade is to procure goods and sell them to the end consumer, ie private customers, without any substantial processing of the products. These goods are purchased from wholesalers or directly from the manufacturer.

A distinction is made between the following forms of retail trade:

Stationary retail
There are shops with fixed salesrooms.

Outpatient retail
The goods are offered at a stall, for example at the flea market, the weekly market, the Send / the fair.

mail order business
The goods are offered by catalog and ordered about it. This form of supply is increasingly in the e-commerce, that is, the goods are ordered and sent via the Internet.


The stationary retail industry is showing a variety of operating forms. Everything is possible, from the kiosk and the supermarket to the perfume store in the shopping center and the department store. Differences are evident in the product range , but also in the working hours and the required activities.

While discounters and many fashion chains often work with pupils and students engaged in learning activities , specialist customer support is expected in specialized stores. This must have specialist knowledge such as product knowledge and is trained in dealing with customers.

Samples and templates for a retail application
Application retail training template lateral entry internshipBelow we have here for you a template for an application in retail . Please note: Nobody can represent your individual strengths and interests as well as you do. Therefore, such templates can only serve as inspiration and should never be taken literally.

Personnel also have a sense of which formulations come from the applicant himself and which are most likely copied. The latter is usually an exclusion criterion.

Templates for internships and traineeships can also be found here.

Application retail for interns
Retail application as PDF document
Application in retail as a word file
Application retail for beginners
Retail application as PDF document
Application in retail as a word file
Application Retail for Professionals
Application in the retail trade as a PDF document
Application in retail as a word file
Application documents Build up completely blue folder

Application Retail: What is required?
Anyone who works as a merchant or a merchant in retail has usually completed a three-year training covering areas such as economics (especially sales), administration and consulting. The activity as a retail merchant is predominantly a service occupation.

That is, service orientation and dealing with people play a big role. Strong communication and good manners as well as a friendly and confident demeanor are important for success.

Since in stationary retail stores - depending on the type of business - also open in the evening and on weekends , you will be expected to be ready. This means shift work and work on weekends (for example, on open Sundays or special action days).

Of course, that does not change the statutory working hours . You will get a "normal" working day as a compensation, which gives you the opportunity for doctor visits and administrative procedures.

The activities of a retail merchant include:


Customer consultation and demonstration of the offered products
Sales calls and complaints
Merchandise labeling, presentation and decoration of showrooms, shop windows and shelves
Assortment design, shelf maintenance, re-storage of goods, quality control, expiry date control
Acceptance of pre-orders and complaints
Cash the products
Orders for new products
Billing and bookings of working hours, wages and salaries
Building an application in retail
An application in retail, of course, differs in content from an application in the fitness industry or in hotels and restaurants. However, there is no change in the main points: you should always know your contact person and convincingly explain to the potential employer why you are the right candidate for his job.

Tip: Be sure to have your retail application proofread by another person . Errors in the cover letter usually lead to direct sorting out.

And this is how your application will be structured:

Cover letter : Here you describe your motivation, why you want to work for this employer. In a postal application, the cover letter is loosely on the application folder and is put together with this in the shipping envelope. It should fit on a DIN A4 page.
Structure Application Letter Sample Example Tips Content
Investment index : Anyone who has many certificates, certificates and work samples can give the HR manager such an overview. If you insert it, it comes to the end of the letter.
Cover Page: This additional ("third") page is especially suitable for professionals. In this way you will gain the space in an extensive CV that would otherwise be reserved for the application photo.
Application image: Pay attention to good quality, let the picture be made by a professional photographer.
Curriculum vitae : It should fit on two pages, otherwise superordinate details should be shortened.
Application Tips Resume Retail
Certificates : School and high school diploma only for new entrants. Training and employment certificates are always added as a copy.

Content of an application in retail
Job application letter and CV are of central importance . If the requirements do not match the application, there will be no job interview. In addition to the basic requirements, the right preparations play a role.

This includes that you can inform yourself about the company, and then tailor your application. Just as you should clarify formalities that you, for example, inquire about the name of your addressee .

How you design the content of your application in retail depends essentially on the job advertisement, which is why comparatively general advice is given here. Crucial to success is that you manage to convincingly present your benefits .

It is not enough to simply list all skills and (supposed) benefits in the cover letter. First of all, you should orient yourself exactly to the call for tender : Which must-and-must requirements exist?

Unless new entrants are welcome, applicants often have no chance if they do not meet the first requirements. Difficulties also lurk in the so-called soft skills.

Especially they are often intangible , as they appear nowhere in testimonies. It is important that you prove it nevertheless :

negative example
I am communicative and able to work in a team.

positive example
In complaints discussions with customers, I have proven my communication strength several times, so that problems could be clarified by mutual agreement. As a member of a five-member sales team, I attach great importance to always resolving conflicts constructively, as it facilitates the coordination and takeover of tasks.

Keep in mind with your phrases that you are welcome to promote your qualities to the retail industry . You should still stick to the truth - because at some point an employer will want to convince them and lies are known to have short legs.

Finally, you give a positive outlook on a joint conversation in which you can convince the HR manager of your strengths and ideas.

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